Bridging User Insights, Compliance, and Global Commercial Success
We don't just identify gaps. We help you close them.
Based in Denmark, we combine Nordic precision with deep healthcare expertise to support your journey from early product development to global commercial success. Whether you need support with a specific challenge or a trusted partner throughout the entire product lifecycle, we work alongside you with transparency, clear communication, and practical guidance every step of the way.
We take pride in contributing wherever we create the greatest value, whether that is a single step in your journey or supporting you from patient insights to global market success.
STEPS WE SUPPORT
Patient Insights & Clinical Trial Recruitment
Human Factors & Usability Engineering
Regulatory Readiness & Compliance
Commercial Growth & Market Access
Helping you move confidently from patient insights to global market success.
Core Consultancy Services
Tailored expertise to take your medical technology from initial concept to commercial dominance.
Patient Engagement & Clinical Trial Recruitment
Patient-centred engagement strategies, recruitment support, and real-world patient insights that strengthen study participation and product development.
Human Factors Engineering
Human Factors Engineering and patient-centred design that improve usability, reduce use-related risks, and support regulatory compliance throughout the product lifecycle.
Regulatory Readiness
Audit-ready documentation, technical writing, traceability reviews, and regulatory guidance that accelerate approvals and reduce compliance risks.
Commercial Growth
Market entry and expansion strategies, distributor sourcing and management, and access to international commercial networks across Europe, the UK, Ireland, North America, Africa, and the Middle East.
Specialized Medical Categories
Join us in making a difference!
Ninette Neel Chislett
CEO and Founder
Ninette N. Chislett brings more than 20 years of international experience in the life sciences industry, combined with over a decade of business leadership and consultancy experience. Her expertise spans the full product lifecycle, from concept development and regulatory strategy through commercialization, market adoption, and strategic partnerships.
Throughout her career, she has held roles within global organizations including Novo Nordisk (Pharmaceuticals), Coloplast (Medical Devices), Cook Biotech (Biotechnology), and AXON Communications (Clinical Research and Healthcare Communications). She has worked across Europe and North America, helping organizations navigate regulatory, clinical, commercial, and stakeholder challenges in highly regulated healthcare markets.
Ninette specializes in Regulatory Affairs, Human Factors Engineering, Patient Engagement, Clinical Evaluation, Technical Documentation, Audit Readiness, and strategic collaboration. She has successfully led projects involving medical devices, diagnostics, biotechnology, combination products, and digital health technologies, supporting organizations from early development through regulatory approval and market launch.
As Founder and CEO of MedMarketExpand, Ninette is responsible for building strategic partnerships with life science companies, healthcare organizations, innovation ecosystems, investors, and research institutions. She is known for bringing together the right stakeholders, expertise, and commercial opportunities to accelerate innovation and create long-term value.
In addition to her corporate experience, Ninette has operated businesses in both Canada and Denmark, including medical device import and distribution activities and consultancy services supporting Life Science and MedTech organizations. She is recognized for combining regulatory expertise, business insight, and a collaborative approach to help companies bring innovative healthcare solutions successfully to market.
Robert Chislett
Director of Distribution & Commercial Partnerships
Robert Chislett brings more than 25 years of international commercial experience within the medical device and healthcare sectors. Throughout his career, he has helped manufacturers, distributors, and healthcare technology companies transform innovative products into commercially successful businesses through strategic market development, partnership building, and execution excellence.
His expertise spans direct and indirect sales models, distributor network development, strategic partnerships, and international market expansion across Europe, the Middle East, and other global markets.
At MedMarketExpand, Robert leads the Distribution & Strategic Partnerships business, supporting manufacturers with commercial strategy, distributor identification, channel development, market expansion, and partnership negotiations. His extensive network and hands-on commercial leadership help companies identify the right routes to market, establish sustainable growth partnerships, and accelerate commercial adoption.
Robert is known for combining strategic insight with practical execution, enabling innovative healthcare companies to successfully navigate complex and highly regulated healthcare markets.
Lotte Klim
Human Factors & Patient Experience Lead
Lotte Klim is a patient engagement, Human Factors Engineering, and clinical strategy specialist with more than 10 years of experience across pharmaceuticals, MedTech, CROs, decentralized clinical trials, and healthcare innovation.
She helps organizations integrate patient and user perspectives into product development, clinical research, and regulatory activities, ensuring solutions are designed around real-world needs and experiences. Her expertise includes patient engagement, patient experience data (PED), Human Factors Engineering, usability studies, qualitative research, clinical strategy, and evidence generation.
As Founder of the Nordic Patient Network and an HTA Ambassador, Lotte brings a unique understanding of how patient insights, usability, and stakeholder expectations influence product development, regulatory readiness, market access, and commercial adoption.
Lotte has supported projects for organizations including Novo Nordisk, Sanofi, LEO Pharma, Steno Diabetes Center Copenhagen, Aalborg University Hospital, and the Danish Health Data Authority, helping companies develop healthcare solutions that are safe, intuitive, inclusive, and valuable to patients and healthcare professionals alike.